About me

I am Kristina Poskute, a results-oriented Head of Export and Brand Manager with extensive experience in the FMCG industry, managing markets across Western Europe and the Nordic region. I specialize in brand strategy, market development, and international sales management, combining analytical insight with creativity to deliver measurable growth.

Throughout my career, I’ve worked with leading brands such as Kellogg’s, Pringles, and Philadelphia in the Baltic countries, as well as successfully introducing and launching new brands, including OMG Bubble Tea, into competitive European markets. I excel at building strong business relationships, developing effective go-to-market strategies, and leading cross-functional teams to achieve outstanding results.

I’m passionate about uncovering market potential, shaping brand stories, and driving expansion through strategic planning, negotiation, and collaboration.